Know where you stand. Know what to do next.
Most businesses don’t know exactly why competitors are outranking them in Google, or why their brand isn’t showing up in ChatGPT, Perplexity, and Google’s AI-generated answers. The SEO & GEO (Generative Engine Optimization) audit answers both questions and gives you a prioritized roadmap to start closing the gap.
An SEO audit without a roadmap is just a list of problems
Every audit I deliver comes with a strategy roadmap: a clear, prioritized action plan so you always know what to fix first, what to address next, and what to track as your visibility grows. You don’t just learn what’s wrong. You leave knowing exactly what to do about it.
A complete picture of your site’s health and opportunities
Two deliverables. One clear outcome: know exactly where you stand across traditional search and AI-driven search (ChatGPT, Perplexity, Google AI Overviews), and leave with a plan to start building the authority your competitors can’t easily replicate.
The roadmap is always included. Every audit comes with a prioritized strategy document.
Technical SEO review
The technical issues holding your site back are often invisible to you but unmistakable to search engines. This surfaces every barrier: crawlability, indexation, site speed, Core Web Vitals, so nothing is suppressing your rankings without you knowing.
On-page and content analysis
Your pages may be targeting the wrong terms, missing the right signals, or structured in ways that reduce their ranking potential. This identifies exactly where the gaps are and why your pages aren’t performing the way they should.
AI search & LLM visibility (GEO)
More and more buyers are getting answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews before they ever click into a results page. Generative Engine Optimization analyzes whether large language models are surfacing and citing your site, why competitors are being chosen instead, and what to change so your brand becomes part of the AI-generated answer.
Competitive landscape
A targeted look at the businesses currently capturing the buyer intent traffic you should be getting, revealing exactly how they’re winning in search and where your clearest opportunities to take that visibility back are.
Strategy roadmap
Every finding ranked by impact and effort, so your time and budget go to the work that moves the needle most. As you work through it, rankings improve, inbound traffic grows, and your site builds authority that compounds over time.
Entity & structured data
How clearly do Google and large language models understand who you are, what you do, and who you serve? This reviews your schema, entity signals, and the off-site footprint LLMs rely on to decide whether to cite you, so your business is unambiguously recognized across both traditional and AI-driven search.
From kickoff to roadmap delivery
Four steps. No vague deliverables, no open-ended timelines. You always know what’s happening and what comes next.
Kickoff and access
We start by aligning on your business goals, your highest-value pages, and who you’re trying to reach. If you can share Google Search Console and GA4 access, I incorporate real performance data for a much sharper analysis.
Full-site audit
Your site goes through a full crawl and performance review: technical health, on-page signals, content quality, and how it’s being interpreted by LLMs and AI search engines. Critically: I analyze how you compare to the competitors currently outranking you in both classic search results and AI-generated answers, so you understand exactly what you’re up against.
Roadmap development
Every finding ranked by impact and effort. Quick wins are separated from longer-term structural improvements, so you can start generating results immediately while building toward compounding authority over time.
Delivery and walkthrough
You receive the full audit report and strategy roadmap, plus a live walkthrough. We review the findings together, prioritize what matters most for your business, and map out exactly what to do next.
This is the right starting point if…
Your site has been live for a while but you’ve never had a proper audit, and you know you’re leaving visibility and leads on the table
You’re spending on SEO but not seeing it translate into more inbound leads or stronger rankings
Competitors are consistently outranking you and capturing the inbound demand your business should be getting
You need a clear, prioritized plan before committing further budget to growing your search presence
You want a second opinion on your current SEO strategy and direction
You want to show up in ChatGPT, Perplexity, and Google’s AI-generated answers, and not just in classic search results
You’re preparing to invest in a new website and want to understand what’s working before rebuilding
Find out how your competitors are winning search and AI traffic
A 30-minute call to review your current search and AI-search visibility, your competitors, and whether a deeper SEO & GEO audit would be worthwhile.