Common questions about SEO, GEO, AI Overviews and web design

Most businesses start seeing measurable movement within 3–6 months, with more significant results at 6–12 months. The timeline depends on your site’s current state, your competitive landscape, and how quickly recommendations are implemented.

Technical fixes and on-page improvements can produce faster results. Building topical authority and earning rankings for competitive terms takes longer, but the results are more durable once established.

Paid search (Google Ads) places your business at the top of results immediately, but you pay for every click, and visibility stops the moment your budget does.

SEO builds organic rankings that don’t require ongoing ad spend. It takes longer to see results, but the visibility is compounding, and the traffic you earn keeps coming even when you’re not actively investing.

Many businesses benefit from both, but SEO typically delivers a better long-term return on investment for businesses with a consistent offer and target audience.

AI is changing how people discover information, including businesses. Google’s AI Overviews now summarize answers directly in search results, and tools like ChatGPT are increasingly used to find service providers and vendors.

Businesses with well-structured content, strong topical authority, and properly configured technical signals (including llms.txt) are better positioned to appear in both traditional search results and AI-generated responses. Accounting for AI search is part of how I approach every SEO engagement, and ongoing AI visibility tracking is available through SEO Care.

Yes. SEO Care is a monthly retainer for ongoing SEO strategy, reporting, and hands-on implementation, with three plans starting at $525/month. It is available for websites I build and for existing websites, as long as the platform supports the work and I can get the access it requires. See the SEO Care plans.

If you would rather start with a focused, one-time project, the SEO Audit & Strategy Roadmap, Technical SEO Fix Plan, and SEO & GEO Content Strategy each deliver a clear result with no ongoing commitment.

You work directly with me, Elisandro Martinez, throughout every engagement. I’m the person who takes your strategy call, runs your audit, builds your roadmap, and delivers your final report. There are no junior analysts, no account managers, and no handoffs.

As the business grows, my focus will remain on delivering the same high level of strategy, communication, and hands-on involvement clients expect from working with me directly.

Nothing before our first call. You do not need to prepare anything.

Once we agree on the scope, I will typically ask for access to Google Search Console and Google Analytics 4 (if you have them), plus access to your website for any plan or project that includes hands-on implementation.

Monthly plans are priced up front. Website Hosting Care starts at $89/month, and SEO Care starts at $525/month. WordPress website builds start at $1,400 for Launch, $2,100 for Build, and $2,900 for Build + Content, with the first year of hosting included. See all pricing.

The three one-time SEO projects (the audit and roadmap, the technical fix plan, and the content strategy) are quoted individually, because the work depends on your site’s size, history, and competition. After a free strategy call and a look at your site, you get a clear proposal, and the figure you are quoted is the figure you pay.

An initial three-month engagement is recommended to establish a baseline, conduct research, prioritize opportunities, and begin implementation. The applicable commitment, renewal, and cancellation terms will be specified in your service agreement.

The services include the tools and expenses expressly identified in the selected plan and service agreement. Custom development, external contractors, additional software licenses, and other expenses outside the agreed scope require prior approval.

Choose the service that best fits your needs and schedule an initial discussion. We can review your goals, website platform, access requirements, and priorities before confirming the scope and starting the engagement.

Every audit covers your site’s technical health (crawlability, indexation, site speed, Core Web Vitals), on-page signals (title tags, meta descriptions, heading structure, content quality), and competitive positioning: how you compare to the businesses currently outranking you.

Every audit also includes a strategy roadmap: a prioritized action plan that tells you exactly what to fix first. The roadmap is always included, not an optional add-on.

Not always, but it helps. The Technical SEO Fix Plan and SEO & GEO Content Strategy both work best when informed by audit findings, because they’re built around your specific gaps and opportunities rather than assumptions.

If you don’t have a prior audit, I’ll conduct a targeted review before producing those deliverables. We’ll discuss the right approach on your strategy call.

Both are available. With an SEO Care plan, I implement changes directly on your site within the plan’s monthly implementation hours.

The one-time SEO projects deliver prioritized recommendations, and the Technical SEO Fix Plan adds developer-ready documentation, so your team or developer can implement the changes without back-and-forth. If you would rather I handle the implementation, an SEO Care plan covers it.

Website Hosting Care covers managed WordPress hosting, software updates, security monitoring, routine content changes, and website performance reporting on eligible plans.

SEO Care focuses on organic search performance through SEO analysis, strategy, keyword tracking, recommendations, and hands-on implementation. Higher-tier SEO plans also include SEO-focused content creation.

The services can be purchased separately or combined.

No. SEO Care can be purchased independently, provided the necessary website access is available and the platform supports the required work.

If you purchase both services, routine website maintenance and SEO-specific work are handled under their respective plans.

Routine content updates generally include editing existing website text, replacing client-provided images, and making small changes to existing pages.

New content creation, major page redesigns, custom functionality, and dedicated SEO implementation are not included in Website Hosting Care. These services may be available separately or through an appropriate SEO Care plan.

Yes, within the implementation allowance of your selected SEO Care plan, subject to the website’s content management system (CMS), available permissions, and technical capabilities.

Custom development, substantial technical repairs, and work requiring external contractors are outside the standard monthly retainer and require separate written approval.

If a request exceeds the included monthly service allowance, I will explain the additional work and obtain your written approval before proceeding. Approved additional work is billed at $50 per hour unless otherwise quoted.

You will not be charged for unapproved additional work.

No. Monthly SEO-focused content creation is included in SEO Growth and SEO Performance Partner. SEO Essentials includes research, recommendations, and implementation but does not include content production.

Content deliverables are subject to the word limits and other scope terms specified for the selected plan.

Website Hosting Care reports provide website performance data and monitoring insights on eligible plans. They do not include ongoing SEO analysis or a dedicated SEO strategy.

SEO Care reports are part of a broader SEO service that includes analysis and recommendations appropriate to the selected plan.

No. Search engine rankings, organic traffic, leads, and conversions cannot be guaranteed. Results vary based on competition, website condition, implementation, search engine changes, and other factors outside any consultant’s control.

The goal is to make informed SEO decisions, improve the website where feasible, and measure performance over time.

A custom theme is designed around your business’s specific goals, branding, and functionality rather than the limitations of a prebuilt template. This can provide greater design flexibility, cleaner code, improved performance, stronger SEO foundations, and a better user experience. Custom themes can also reduce unnecessary features and make your website easier to maintain and scale as your business grows. These benefits apply to any CMS that supports custom theme development.

Every WordPress website I build includes managed hosting for the first year at no additional charge, covering your server environment and SSL certificate so your site runs reliably from day one.

After the first year, hosting continues through one of the Website Hosting Care plans, starting with Essential Care at $89/month. Those plans also cover WordPress core and plugin updates, security monitoring, weekly backups, and routine content updates. Compare the hosting care plans.

Most websites are completed within 4–8 weeks from project kickoff, depending on the package size and how quickly content and feedback are provided on your end. The Launch package (up to 5 pages) tends to move faster; the Build + Content package takes longer given the additional content production involved.

Your project proposal will include a realistic timeline based on your specific scope.